Whatsapp will Charge for Business App from Big Enterprises
Over 1 billion people use WhatsApp every day to stay connected with their family and friends, and over time, more people are using the app to communicate with businesses they care about too. In fact, many connections are already taking place every day, whether it’s someone placing an order with a local bakery or looking at new styles from a clothing store. But the way this happens now on WhatsApp is pretty rudimentary. We’ve heard stories of shopkeepers who use WhatsApp to stay in touch with hundreds of customers from a single smartphone, and from people who are unsure about whether or not a business on WhatsApp is authentic.
Finally it’s the turn of Facebook owned Whatsapp to make money. It will charge businesses that want to conduct customer support in the app. WhatsApp announced to offer a free app to small-to-medium sized businesses, though it hasn’t outlined the specific functionality of the app. Global Companies will use the enterprise solution to provide customers with useful notifications like flight times, delivery confirmations, and other updates.
WhatsApp’s program for businesses will charge large companies that want to be verified and have access to a suite of automated tools for helping and responding to customers, Whatsapp announced on Tuesday. A free standalone mobile app for small businesses will also offer similar features. Although whatsapp haven’t disclosed details of monetization. Perhaps WhatsApp could charge enterprises like “airlines, e-commerce sites, and banks” to have multiple representatives managing an account or sending high volumes of messages. It could also charge for artificial intelligence bot functionality or ecommerce transactions.
According to blog post of whatsapp” Whether someone is communicating with a business around the corner or around the globe, people expect WhatsApp to be fast, reliable, and secure. We’ll be listening carefully to feedback during our test phase and keeping people informed as we make these tools more widely available. It’s important that we get this right and are thoughtful about the new experiences we’ll provide for businesses and our users.”